Not impressions, not clicks, not “engagement.” Here’s what running the whole system — instead of pieces of it — looks like.
Before Zooma, the practice juggled a web freelancer, an SEO subscription, and a nephew who “did the Facebook.” Ads got clicks; nobody knew if they became patients.
We rebuilt the website around booking, pointed ads at high-intent local searches, tracked every call, and put missed-call text-back on the front desk line. Within a quarter, the practice knew — for the first time — exactly what a new patient cost to acquire.
“I stopped getting seven invoices and started getting one report. I finally understand where my customers come from.”
“They answered a website change request the same afternoon. My old web guy took three weeks.”
“The missed-call text-back alone paid for the whole thing. We were losing every call that came in during appointments.”